1985: With Mohan Murjani’s support, Tommy Hilfiger introduces first signature collection for men by modernizing classics such as button-down shirts and chinos, supported by a bold advertising campaign, created by George Lois, that compares Hilfiger to great American men’s wear designers.
Hilfiger opens his first freestanding store in Manhattan on Madison Avenue, offering men’s wear.
1986: The designer opens a store on Rodeo Drive in Beverly Hills with talk of it being the launching pad to his pending women’s extension.
1988: Hilfiger breaks away from Murjani International Ltd. to become a separate company.
1989: Silas Chou and Lawrence Stroll acquire a majority stake in Tommy Hilfiger Inc. The Murjani license ends.
1992: Tommy Hilfiger goes public, making its debut at $15 a share in September and soaring to $26 in two months.
1995: Hilfiger is bestowed with CFDA’s fashion award for men’s wear designer of the year.
1996: Hilfiger showcases first women’s wear collection during London’s September fashion week. Launches women’s sportswear and Tommy Girl fragrance. Other product launches include boys’ 4-7, boys’ sport coats and men’s eyewear.
1997: Tommy Hilfiger Europe BV established, with headquarters in Amsterdam, officially launching the brand in Europe. Distribution expands to the United Kingdom, Austria, Belgium, Germany, Holland, Italy, Peru, Scandinavia and Switzerland. Product launches include men’s and boys’ footwear and men’s sunglasses as well as Tommy Jeans. Hilfiger opens a 20,000-square-foot flagship on Rodeo Drive (which it closed in 2001).
1999: Distribution expands to Denmark. Product launches include girls’ 4-16, women’s handbags, color cosmetics, European tailored apparel and Freedom Fragrance for Her and for Him. Hilfiger opens a specialty store on New Bond Street in London.
2001: Hilfiger buys the license for Tommy Hilfiger Europe from T.H. International NV for $200 million in cash.
2002: The company reveals that it will close 37 of its 44 U.S. stores.
2003: Hilfiger steps down as chairman of his company, assuming the title of honorary chairman and principal designer. Then-chief executive officer Joel Horowitz takes over as chairman.
2004: Hilfiger signs Beyoncé Knowles as the face of True Star to boost his fragrance business; the better-priced H Hilfiger collection launches exclusively at 120 Federated stores with a $10 million marketing budget, and an investigation by the U.S. attorney’s office in Manhattan begins as a result of 10 shareholder lawsuits filed against the firm. In December, the designer reveals that he is buying trademarks for the Karl Lagerfeld name, including Lagerfeld Gallery.
2005: Hilfiger halts the delivery of the H Hilfiger collection with plans to concentrate the line in its own retail stores; the designer’s reality show “The Cut” makes its debut on CBS, and the investigation against him is completed with him cleared.
Product launches include True Star Men’s fragrance with Enrique Iglesias and True Star Gold, the second women’s fragrance under the True Star name and inspired by Knowles.Tommy Hilfiger Europe opens the first store in Paris. Other store openings include Austria, Germany, Greece and Ireland.
2006: On May 10, Apax Partners acquires Hilfiger for $1.6 billion, and it becomes a private company. Fred Gehring becomes ceo of Hilfiger Group.
Product launches include children’s footwear in Europe. The brand also launches Tommy 10, an updated version of tommy and tommy girl in celebration of the fragrances’ 10th anniversary.
2007: Hilfiger acquires Tommy Hilfiger Footwear in Europe, Tommy Hilfiger Japan Corp. and Li & Fung acquire Hilfiger’s global sourcing operations.
2008: The company relaunches tommy.com, an updated version of the global Web site with new content and creative. In the fall, Hilfiger’s U.S. sportswear becomes exclusively sold at Macy’s and brand specialty stores. Product launches include Hilfiger, a men’s fragrance.
2009: The company launches hilfigerdenim.com, a site that combines artists and emerging talent with Hilfiger Denim fashion. In September, company opens a 22,000-square-foot Fifth Avenue global flagship, the largest store in the chain, featuring runway collection, men’s wear and men’s tailored, women’s wear, accessories, Hilfiger Denim, as well as vintage. The company assumes control of the wholesale and retail distribution in Turkey. Product launches include U.S. children’s wear sold exclusively at Macy’s and brand specialty stores.
2010: On March 15, Phillips-Van Heusen Corp. acquires Tommy Hilfiger for $3 billion.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews