1985: With Mohan Murjani’s support, Tommy Hilfiger introduces first signature collection for men by modernizing classics such as button-down shirts and chinos, supported by a bold advertising campaign, created by George Lois, that compares Hilfiger to great American men’s wear designers.

Hilfiger opens his first freestanding store in Manhattan on Madison Avenue, offering men’s wear.

1986: The designer opens a store on Rodeo Drive in Beverly Hills with talk of it being the launching pad to his pending women’s extension.

1988: Hilfiger breaks away from Murjani International Ltd. to become a separate company.

1989: Silas Chou and Lawrence Stroll acquire a majority stake in Tommy Hilfiger Inc. The Murjani license ends.

1992: Tommy Hilfiger goes public, making its debut at $15 a share in September and soaring to $26 in two months.

1995: Hilfiger is bestowed with CFDA’s fashion award for men’s wear designer of the year.

1996: Hilfiger showcases first women’s wear collection during London’s September fashion week. Launches women’s sportswear and Tommy Girl fragrance. Other product launches include boys’ 4-7, boys’ sport coats and men’s eyewear.

1997: Tommy Hilfiger Europe BV established, with headquarters in Amsterdam, officially launching the brand in Europe. Distribution expands to the United Kingdom, Austria, Belgium, Germany, Holland, Italy, Peru, Scandinavia and Switzerland. Product launches include men’s and boys’ footwear and men’s sunglasses as well as Tommy Jeans. Hilfiger opens a 20,000-square-foot flagship on Rodeo Drive (which it closed in 2001).

1999: Distribution expands to Denmark. Product launches include girls’ 4-16, women’s handbags, color cosmetics, European tailored apparel and Freedom Fragrance for Her and for Him. Hilfiger opens a specialty store on New Bond Street in London.

2001: Hilfiger buys the license for Tommy Hilfiger Europe from T.H. International NV for $200 million in cash.

2002: The company reveals that it will close 37 of its 44 U.S. stores.

2003: Hilfiger steps down as chairman of his company, assuming the title of honorary chairman and principal designer. Then-chief executive officer Joel Horowitz takes over as chairman.

2004: Hilfiger signs Beyoncé Knowles as the face of True Star to boost his fragrance business; the better-priced H Hilfiger collection launches exclusively at 120 Federated stores with a $10 million marketing budget, and an investigation by the U.S. attorney’s office in Manhattan begins as a result of 10 shareholder lawsuits filed against the firm. In December, the designer reveals that he is buying trademarks for the Karl Lagerfeld name, including Lagerfeld Gallery.

2005: Hilfiger halts the delivery of the H Hilfiger collection with plans to concentrate the line in its own retail stores; the designer’s reality show “The Cut” makes its debut on CBS, and the investigation against him is completed with him cleared.

Product launches include True Star Men’s fragrance with Enrique Iglesias and True Star Gold, the second women’s fragrance under the True Star name and inspired by Knowles.Tommy Hilfiger Europe opens the first store in Paris. Other store openings include Austria, Germany, Greece and Ireland.

2006: On May 10, Apax Partners acquires Hilfiger for $1.6 billion, and it becomes a private company. Fred Gehring becomes ceo of Hilfiger Group.

Product launches include children’s footwear in Europe. The brand also launches Tommy 10, an updated version of tommy and tommy girl in celebration of the fragrances’ 10th anniversary.

2007: Hilfiger acquires Tommy Hilfiger Footwear in Europe, Tommy Hilfiger Japan Corp. and Li & Fung acquire Hilfiger’s global sourcing operations.

2008: The company relaunches tommy.com, an updated version of the global Web site with new content and creative. In the fall, Hilfiger’s U.S. sportswear becomes exclusively sold at Macy’s and brand specialty stores. Product launches include Hilfiger, a men’s fragrance.

2009: The company launches hilfigerdenim.com, a site that combines artists and emerging talent with Hilfiger Denim fashion. In September, company opens a 22,000-square-foot Fifth Avenue global flagship, the largest store in the chain, featuring runway collection, men’s wear and men’s tailored, women’s wear, accessories, Hilfiger Denim, as well as vintage. The company assumes control of the wholesale and retail distribution in Turkey. Product launches include U.S. children’s wear sold exclusively at Macy’s and brand specialty stores.

2010: On March 15, Phillips-Van Heusen Corp. acquires Tommy Hilfiger for $3 billion.

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