In four years, Tory Burch has gone from mother and high-profile New York socialite to a bona fide entrepreneur — and her rapid rise in the fashion world has many asking just how it all happened. Ask Burch herself and she will make CNN the culprit.
"In 2001, after Sept. 11, I was addicted to watching CNN, and every time I turned it on there was a commercial that kept coming up," Burch said. "The commercial's message was basically about following your dream, going for it and taking a risk. It may sound odd, but it truly inspired me to take that risk and really begin strategizing about my concept of our brand."
Today, she has 10 stores; a wholesale network counting some 400 doors; customers nationwide for her Reva ballet flats, her tunics and other products with the Tory touch — and the attention of the fashion industry. At the WWD/DNR CEO Apparel Summit, the Philadelphia native chronicled her decision to start her own business, her strategy along the way and her hopes for its future.
From the get-go, Burch proposed a complete lifestyle, replete with about 15 categories, including jewelry, ready-to-wear, handbags, shoes, candles, umbrellas and a store on Elizabeth Street in Manhattan.
"We have always made a point about thinking outside of the box and making decisions about the brand," she said. "Rather than launching through wholesale, the more traditional route, we decided to introduce our concept through our store in downtown New York. We also felt that introducing our line in a retail store would be the only way to ensure the consistency in the image and branding of the company. Spending an incredible amount of time on every detail of the store, whether it was the orange velvet curtains, the brass doorknobs, the comfortable couches, the chandeliers, the lights, the flowers that stood on the table or the music that played, everything was incredibly thought out. I wanted to go away from what was traditionally a store environment, and I wanted it to feel as if you were walking into my living room."
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye