In four years, Tory Burch has gone from mother and high-profile New York socialite to a bona fide entrepreneur — and her rapid rise in the fashion world has many asking just how it all happened. Ask Burch herself and she will make CNN the culprit.
"In 2001, after Sept. 11, I was addicted to watching CNN, and every time I turned it on there was a commercial that kept coming up," Burch said. "The commercial's message was basically about following your dream, going for it and taking a risk. It may sound odd, but it truly inspired me to take that risk and really begin strategizing about my concept of our brand."
Today, she has 10 stores; a wholesale network counting some 400 doors; customers nationwide for her Reva ballet flats, her tunics and other products with the Tory touch — and the attention of the fashion industry. At the WWD/DNR CEO Apparel Summit, the Philadelphia native chronicled her decision to start her own business, her strategy along the way and her hopes for its future.
From the get-go, Burch proposed a complete lifestyle, replete with about 15 categories, including jewelry, ready-to-wear, handbags, shoes, candles, umbrellas and a store on Elizabeth Street in Manhattan.
"We have always made a point about thinking outside of the box and making decisions about the brand," she said. "Rather than launching through wholesale, the more traditional route, we decided to introduce our concept through our store in downtown New York. We also felt that introducing our line in a retail store would be the only way to ensure the consistency in the image and branding of the company. Spending an incredible amount of time on every detail of the store, whether it was the orange velvet curtains, the brass doorknobs, the comfortable couches, the chandeliers, the lights, the flowers that stood on the table or the music that played, everything was incredibly thought out. I wanted to go away from what was traditionally a store environment, and I wanted it to feel as if you were walking into my living room."
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)