LOS ANGELES — Trina Turk has big plans to expand her retail empire, beginning with a new store concept unveiled Monday in her boutique in Atlanta’s Phipps Plaza.
The 2,100-square-foot space,designed by MR Architecture + Decor, is inspired by the midcentury architecture of Richard Neutra and Donald Wexler crossed with the California modern aesthetic. Blurring the lines between indoor and outdoor living, the store features contrasting textures such as concrete block walls, silk tussah wall coverings, a woven brass canopy and herringbone-pattern brick flooring. The ivory and taupe palette and gold accents are meant to provide a clean showcase for Turk’s colorful patterned sportswear.
“We are planning on opening multiple retail stores in the next few years and wanted a fresh and neutral concept to provide a backdrop to our clothing,” said Turk, who opened her first store in Palm Springs, Calif., in 2002 and has since opened in Los Angeles, New York, Newport Beach and Burlingame, Calif., Miami and Dallas. “Palm Springs has been great for our brand identity, but we’re not just the desert,” Turk said.
“We have an aggressive retail strategy that could see as many as 20 doors over the next three years,” said Trina Turk president Rob Trauber.
Additional openings this year include Manhattan Beach, Calif., and the company’s first outlet, located at Fashion Outlets of Chicago. Scottsdale Fashion Square, Ariz.; Houston Galleria, and The Marketplace at the Woodlands outside of Houston are set for next year. “Texas is one of our top markets. Our Highland Park Village store does $1,600 per square foot,” he said.
The company is also looking at moving its Los Angeles store from Third Street to The Grove next year. “We think a mature state would be 35 to 40 stores in the U.S. Our goal is to be productive in the right locations,” said Trauber. To that end, the company hired Gilbert Santiago, formerly of Diesel, as its head of stores.
“The road map is pretty clear for us, and there are a lot of examples of companies in our space. We are about $100 million at retail today, and we are looking to double that in the next three years,” Trauber said.
In addition to building its infrastructure, the company is expanding its categories toward becoming a lifestyle brand. Trina Turk Recreation, manufactured by Manhattan Beachwear, which also holds its swimwear license, bowed at the last Miami Swim Show. Other launches for spring 2014 include a lower-priced dress line called Trina Trina Turk, towels and shoes, and the entrance of men’s wear collection Mr. Turk into wholesale. Handbags and jewelry will roll out in fall 2014.
“We’re filling out the lifestyle of the aspirational customer, catching up a bit in terms of all the things she wants,” said Turk.
International expansion, fragrance and beauty will all be initiatives in 2015, when the brand celebrates its 20th anniversary.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye