After creating a performance niche with men and team athletes, Under Armour is pursuing adult women. The brand is launching a women’s fitness-focused, collection-driven line for spring.
Under Armour began in the women’s business with what it dubbed the Team Girl line for high school and college athletes in 2003. Now the company is aiming for the woman it calls Miss Train to Maintain, young professionals, age 22 to 40, who work out three to five times a week to tone and stay healthy.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)