By  on June 18, 2014

LAS VEGAS — Staging a successful trade show requires more than picking the right dates and a convenient location. Organizers of more than a dozen fairs that will be held in Las Vegas this August realize that they also must approach their shows like retailers, forge a stronger connection between vendors and buyers, and promote their own brand around the world.

Kicking off Aug. 17 and stretching over five days, the expos will attract attendees who are searching for apparel, footwear and fabrics, and the factories that make them. While some show executives wish that the economy could be better, others are optimistic that the industry has bounced back from the Great Recession. The result is a big gap between companies that are struggling and those that are quickly expanding.

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