After 15 years of sitting on the retail sidelines, Southern California contemporary brand Velvet has jumped with two feet into the brick-and-mortar fray with store openings today on San Vicente Boulevard in Brentwood and in August on Abbot Kinney in Venice.
“We started thinking about retail a while ago. If the economy was stronger, we would have had it three or four years ago, but we feel our timing is good with the recovery,” said Henry Hirschowitz, chief executive officer of Velvet. “There is no intention to go crazy and open a hundred doors. It is going to be a calculated expansion.”
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