Vibrant colors, bold prints and a focus on innovative and unusual fabrics were the key trends among the 75 collections presented at the 10th edition of Pitti W.
The women’s wear and accessories trade show, held in Florence in June, registered a 10 percent increase in attendance compared with last year’s summer edition, attracting more than 4,800 visitors.
Due to the crisis in the euro zone, companies revealed they were looking at the U.S. and the Far East to expand their businesses.
Italian accessories brand Leghilà, known for its colorful neoprene bags, is launching in the American market in September, when the company will inaugurate a store on Madison Avenue in New York. The Padua-based company, which already counts direct stores in its home town as well as Milan, London and Wien, Austria, also plans to open stores in Dubai and Tokyo.
At Pitti W, Leghilà unveiled a unisex maxibag produced in collaboration with Italian TV stylist duo Murr. Other women’s styles introduced included the Butterfly flat handbag, the Choppy satchel and the Spyder bag, a roomy shopper.
“We are performing very well in the Far East and in Russia, too,” said Alessandro Dell’Acqua, who showed a few items from his No. 21 spring footwear collection manufactured by Kallisté. “But I hope that the Italian market will make a comeback soon.”
Fifties-inspired lines were mixed with more futuristic shapes for wedges, heels and flats showing a graphic, aerodynamic look, highlighted by a bold color palette, ranging from hot pink to orange and electric blue.
For spring, Italian clothing company Project Foce Single Season played with a military theme, garment-dyeing and washing Provençal tablecloths for the Parkaftano and the Parkabitino, hybrids of a parka — a caftan and a minidress, respectively.
The outerwear-centered collection also includes a dyed peacoat made with the jute used for farmers’ “grain bags” or a jute field jacket with fishnet sleeves and lined with poplin.
Available in the U.S. at Bergdorf Goodman and Saks Fifth Avenue, the line wholesales from 150 euros, or $190 at current exchange, for the vests, to 220 euros, or $278, for embroidered jackets.
At Carlo Contrada, a women’s brand launched in 2008, the designer described his pieces as “studied in a creative way, paying attention to prices while offering high-end quality.”
He translated a sartorial approach into a feminine and wearable wardrobe, with prices ranging from 80 euros, or $101, for a T-shirt, to 200 euros, or $254, for a dress.
Countryside references run through the collection, as shown by a floral print designed exclusively for Pitti W. The lineup included a draped silk romper, a couture-inspired dress with lace intarsias, along with silk crepe and organza printed tops.
With Nigeria as the guest nation at organizing body Pitti Immagine this season, visitors at Pitti W also got a taste of Lagos Fashion Week.
Among the brands, women’s wear line Jewel by Lisa, established in 2005 by Lisa Folawiyo, was a standout, presenting sophisticated pieces, handcrafted in Nigeria. Cotton, organza and silk, featuring colorful Nigerian Ankara patterns, were morphed into shift dresses, short pants, tops and coats showing easy, clean shapes for an urban, contemporary look.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)