Understanding, responding to and leading change is central to any business in today’s technology-driven world. “All of us have heard ‘evolve or die.’ Just when you think you’ve mastered the latest gadget or new technology, something new comes out in the marketplace — and you have to reteach and relearn,” said Karen Murray, president of VF Corp.’s sportswear coalition, during a presentation titled “Branding: Then and Now.”
Nautica, the key brand in Murray’s portfolio, has evolved its marketing and design initiatives in response to the fast-changing retail environment and technological innovations. As e-commerce and social media grow more important, the previous emphasis on product, promotion and price has shifted to a focus on commerce, content, connection, community and conversation, said Murray.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)