It’s been 14 months since Joachim Beer signed on as president of global fashion and retail for Victorinox, the brand known worldwide for the Swiss Army knife.
Since coming on board in April 2010, the former head of Hugo Boss’ U.S. business has worked to reposition the line into a full lifestyle collection, one that complements its long-standing strength in technical outerwear. Wholesale distribution is being expanded, there’s a significant retail rollout in the works and Beer has signed British designer Christopher Raeburn to create a capsule collection of men’s and women’s wear for fall.
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