By  on February 8, 2017

PARIS — “We know that as a trade show we have to reinvent ourselves,” Jean-Marc André, marketing and communication director of Who's Next and Premiere Classe, told reporters at the opening of the ready-to-wear and accessories shows' latest four-day run.

Despite a 27 percent increase in Japanese buyers and 8 percent rise in American buyers, overall traffic at Who's Next and Première Classe combined was down 7 percent versus last January, a slump attributed to retailers sending smaller buying teams. The salon is split between approximately 65 percent French and 35 percent international visitors.

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