By  on August 17, 2009

White, a segment of WWDMAGIC for women’s better-to-bridge resources, keeps growing despite the economic slowdown.

Launched in February 2007 with about 40 lines, the area known for its elegant, white-dominated decor and minimalistic vibe has grown to feature about 100 North American and European labels wholesaling from $60 to $300.

The 10,000-square-foot area also has added an accessories component and will be home to the contemporary line launch of Kenley Collins, a former fifth-season “Project Runway” finalist, who will be on hand to show her spring 2010 collection of vintage-inspired silk organza, tulle and silk shantung dresses and accessories.

Additional lines showing at White include Lines of Denmark, Carlopik, Didier Parakian, 172 Grams and Puli, among others.

Dimitri Komarov, owner and president of Dimitri, said his Los Angeles-based line will continue to participate in White because of its past success there. “I like how it’s very streamlined, clean and nondescript,” he said. “It’s a good way to represent your label.”

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