Woolrich Inc. is strengthening its American made ways.
The company is launching a Made in America men’s collection this fall, adding a women’s one next fall, increasing production in its wool mill by 50 percent this year and aims to boost its domestic-made product offerings to ensure that more than 50 percent of the brand’s wool products are made with American made wool. Woolrich president Nicholas P. Brayton underlined these efforts in an open letter published Thursday.
In a phone interview, Brayton said, “We believe in the future of Made in America products. We think that should be part of our DNA not only today, but even more so going forward.”
The new five-style American made men’s line, which will include items in the $250 to $500 retail price range, should generate “north of $1 million” in sales, he said. The brand has also partnered with Boulder-based Topo Designs to produce wool bags.
After a five-year hiatus, Woolrich will soon be returning to New York to open a showroom, design space and sales office. About eight to 10 staffers will work in the 4,500-square-foot space at 300 Park Avenue South when it bows late next month or in early March. “We think this will be a new window to the world of Woolrich. We’re very excited about it,” Brayton said.
The company got its start in 1830, when John Rich, an immigrant from England, built his first woolen mill in Plum Run, Pa. Last year Brayton, a seventh-generation descendant of John Rich, became the first family member since his father Roswell Brayton Jr. to lead the company. The company now employs 200 people in the U.S. with 90 percent in its home state of Pennsylvania.
The company, which provided blankets to Union soldiers in the Civil War, is also ramping up its domestic-made blanket business, Brayton said. In addition, collaborations with Clark’s, Converse and ProKeds are in place for the brand.
In his letter, Brayton wrote, “In the coming months, for Woolrich to set and accomplish these goals, it’s going to take more than a company commitment. It’s going to take support from our loyal customers as well. At Woolrich, we are proud of our rich heritage, and eager to begin writing the next chapter of the American manufacturing story. Moreover, we are excited to work side by side with you to accomplish these worthwhile goals.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews