By  on December 29, 2009

MILAN — WP Lavori in Corso has extended its focus on heritage brands by taking control of luxury knitwear company Avon Celli.

The Bologna-based WP Lavori in Corso, which also holds worldwide license and distribution rights for Woolrich John Rich & Bros., Woolrich Woolen Mills and B.D. Baggies, will unveil its men’s Avon Celli collection for fall during men’s wear exhibition Pitti Uomo in Florence in January. A women’s line will follow, said Valeria Caffagni, marketing manager of WP.

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