This year the Calvin Klein brand will generate over $7 billion in retail sales in over 100 countries. Through its over $300 million in advertising spending and over $400 million worth of equivalent editorial, it is one of the most dominant designer brands in the world.
“Certainly at Calvin Klein we aspire to the idea of ‘Brand Everywhere,’” said Tom Murry, president of Calvin Klein Inc., which is owned by PVH Corp., directly addressing the theme of this year’s summit. However, even within its biggest accounts, such as Macy’s, Calvin Klein is far from ubiquitous and is just one of many powerful brands vying for consumer attention.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)