This year the Calvin Klein brand will generate over $7 billion in retail sales in over 100 countries. Through its over $300 million in advertising spending and over $400 million worth of equivalent editorial, it is one of the most dominant designer brands in the world.
“Certainly at Calvin Klein we aspire to the idea of ‘Brand Everywhere,’” said Tom Murry, president of Calvin Klein Inc., which is owned by PVH Corp., directly addressing the theme of this year’s summit. However, even within its biggest accounts, such as Macy’s, Calvin Klein is far from ubiquitous and is just one of many powerful brands vying for consumer attention.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"