What young designer doesn’t dream of becoming the next Ralph Lauren or Diane von Furstenberg? And what retail start-up wouldn’t strive to connect with consumers as much as Apple or Starbucks?
But it’s a long and winding road building a brand that impacts lives, complicated by the world’s rapidly evolving technologies, distribution channels, demographics and uncertain economics.
The right course to take and strategies to follow will be addressed at the next WWD Apparel & Retail CEO Summit, Nov. 14 and 15 at the Plaza Hotel in Manhattan. The summit has been themed “Brand Everywhere” and has assembled one of the most diverse rosters of speakers in the forum’s 15-year history.
The lineup is stacked with the next generation of retail leaders from around the world. Mark Lee, chief executive officer of Barneys New York, will discuss his first year working to re-energize the luxury store and retain its core identity while advancing it with a new team. Richard A. Baker, chairman of the Hudson’s Bay Co., which operates The Bay and Lord & Taylor, the oldest department stores in Canada and the U.S., will detail the revival of these historic businesses, and Mark Derbyshire, president of Canada’s luxury chain Holt Renfrew & Co., will share his two-year journey at the store and his agenda to elevate the experience. It centers on making customers look and feel great.
Peter Williams, founder and ceo of Jack Wills, the British brand with both a classic British prep and cool modern appeal, will discuss his innovative marketing methods and recent inroads into the U.S., and Andrew Keith, president of Lane Crawford and Joyce luxury chains, will break down the dynamics of the China market and the core competencies required to realize “the strategic vision.” The promise and challenges of China will further be discussed by Joshua Cooper Ramo, managing director of Kissinger Associates, and Federico Marchetti, founder and ceo of the Yoox Group.
To spice up the dialogue, WWD has lassoed a herd of prominent designers, spanning generations with Victoria Beckham and the legendary Norma Kamali, who will be spotlighted in a conversation with Peter Guber, chairman and ceo of Mandalay Entertainment Group. Kamali is featured in Guber’s best-selling book, “Tell to Win: Connect, Persuade, and Triumph With the Hidden Power of Story.” Beckham will partake in a Q&A, as will Haider Ackermann, designer of BVBA 32/Haider Ackermann, whose unusual design formula mixes cultures and street life. And Tory Burch, ceo and chief creative officer of Tory Burch LLC, will present her views on social media, creating a community and telling the brand story.
Other speakers include Tom Murry, president and ceo of Calvin Klein Inc., discussing the “brand everywhere” model and when and where it’s appropriate, and Robert A. McDonald, chairman, president and ceo of the Procter & Gamble Co., will share how P&G is growing by embracing its mantra: “touching and improving lives, now and for generations to come.”
Marco Bizzarri, president and ceo of Bottega Veneta, will discuss how to make it in evolving markets and how a core set of enduring values should guide the business, in robust or laggard economic cycles, and Remo Ruffini, chairman and creative director of the Moncler Group, is set to speak on his brand’s product strategy and development.
Reading the tea leaves on the upcoming holiday season will be Michael McNamara, vice president, MasterCard Spending Pulse, MasterCard Advisors, while Michael Dart, a senior partner at Kurt Salmon Associates, will explain the “new rules of retail” and the growing power of consumers.
With finding talent a real dilemma across the industry, WWD has organized a roundtable with some of the industry’s most in-the-know, including Saks Fifth Avenue’s Denise Incandela, chief marketing officer and president of Saks Direct; Susan Lyne, chairman of Gilt Groupe, and Harold D. Reiter, chairman and ceo of Herbert Mines Associates.
Other featured speakers will be James Curleigh, president and ceo of Keen Inc., outlining how the eight-year-old company started with a simple design challenge, namely can a sandal protect your toes; Dirk Standen, editor in chief of Style.com and Style.com/Print discussing the rise of “street style,” and Howard Tubin, director, equity research, softlines, RBC Capital Markets, who will review differentiated brands and stock performances.
And what branding discussion would be complete without including the Hollywood factor? Carol Goll, head of Global Branded Entertainment, International Creative Management, will give a rundown of how brands tap into Hollywood celebrities to share the spotlight.
For information on the WWD Summit, contact Marne Friedman at 212-630-4379.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)