What young designer doesn’t dream of becoming the next Ralph Lauren or Diane von Furstenberg? And what retail start-up wouldn’t strive to connect with consumers as much as Apple or Starbucks?

But it’s a long and winding road building a brand that impacts lives, complicated by the world’s rapidly evolving technologies, distribution channels, demographics and uncertain economics.

The right course to take and strategies to follow will be addressed at the next WWD Apparel & Retail CEO Summit, Nov. 14 and 15 at the Plaza Hotel in Manhattan. The summit has been themed “Brand Everywhere” and has assembled one of the most diverse rosters of speakers in the forum’s 15-year history.

The lineup is stacked with the next generation of retail leaders from around the world. Mark Lee, chief executive officer of Barneys New York, will discuss his first year working to re-energize the luxury store and retain its core identity while advancing it with a new team. Richard A. Baker, chairman of the Hudson’s Bay Co., which operates The Bay and Lord & Taylor, the oldest department stores in Canada and the U.S., will detail the revival of these historic businesses, and Mark Derbyshire, president of Canada’s luxury chain Holt Renfrew & Co., will share his two-year journey at the store and his agenda to elevate the experience. It centers on making customers look and feel great.

Peter Williams, founder and ceo of Jack Wills, the British brand with both a classic British prep and cool modern appeal, will discuss his innovative marketing methods and recent inroads into the U.S., and Andrew Keith, president of Lane Crawford and Joyce luxury chains, will break down the dynamics of the China market and the core competencies required to realize “the strategic vision.” The promise and challenges of China will further be discussed by Joshua Cooper Ramo, managing director of Kissinger Associates, and Federico Marchetti, founder and ceo of the Yoox Group.

To spice up the dialogue, WWD has lassoed a herd of prominent designers, spanning generations with Victoria Beckham and the legendary Norma Kamali, who will be spotlighted in a conversation with Peter Guber, chairman and ceo of Mandalay Entertainment Group. Kamali is featured in Guber’s best-selling book, “Tell to Win: Connect, Persuade, and Triumph With the Hidden Power of Story.” Beckham will partake in a Q&A, as will Haider Ackermann, designer of BVBA 32/Haider Ackermann, whose unusual design formula mixes cultures and street life. And Tory Burch, ceo and chief creative officer of Tory Burch LLC, will present her views on social media, creating a community and telling the brand story.

Other speakers include Tom Murry, president and ceo of Calvin Klein Inc., discussing the “brand everywhere” model and when and where it’s appropriate, and Robert A. McDonald, chairman, president and ceo of the Procter & Gamble Co., will share how P&G is growing by embracing its mantra: “touching and improving lives, now and for generations to come.”

Marco Bizzarri, president and ceo of Bottega Veneta, will discuss how to make it in evolving markets and how a core set of enduring values should guide the business, in robust or laggard economic cycles, and Remo Ruffini, chairman and creative director of the Moncler Group, is set to speak on his brand’s product strategy and development.

Reading the tea leaves on the upcoming holiday season will be Michael McNamara, vice president, MasterCard Spending Pulse, MasterCard Advisors, while Michael Dart, a senior partner at Kurt Salmon Associates, will explain the “new rules of retail” and the growing power of consumers.

With finding talent a real dilemma across the industry, WWD has organized a roundtable with some of the industry’s most in-the-know, including Saks Fifth Avenue’s Denise Incandela, chief marketing officer and president of Saks Direct; Susan Lyne, chairman of Gilt Groupe, and Harold D. Reiter, chairman and ceo of Herbert Mines Associates.

Other featured speakers will be James Curleigh, president and ceo of Keen Inc., outlining how the eight-year-old company started with a simple design challenge, namely can a sandal protect your toes; Dirk Standen, editor in chief of Style.com and Style.com/Print discussing the rise of “street style,” and Howard Tubin, director, equity research, softlines, RBC Capital Markets, who will review differentiated brands and stock performances.

And what branding discussion would be complete without including the Hollywood factor? Carol Goll, head of Global Branded Entertainment, International Creative Management, will give a rundown of how brands tap into Hollywood celebrities to share the spotlight.

For information on the WWD Summit, contact Marne Friedman at 212-630-4379.

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