WWDMAGIC has completed an agreement with the French trade show Prêt à Porter Paris to bring a group of French brands to the U.S. market at its next show in Las Vegas, in August. WWDMAGIC expects to import 20 to 30 brands and will showcase them in a special section of WWDMAGIC called Heart of Prêt, situated in the better-to-bridge area.
Among the brands that have already signed on for the initiative are 2026 Paris, Akela Key, Carlopik, Coline Diffusion Sacoline, Didier Parakian, DP Jeans, Fred Sabatier, Lauren Vidal, Mado and Paul Brial. Most of the brands are showing in the U.S. for the first time.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)