MILAN — Z Zegna will be the guest brand at the next edition of Pitti Uomo, the international men’s wear trade show scheduled for June 17 to 20 in Florence.
The Zegna Group’s younger and more experimental line, designed by Paul Surridge, will host an event at the fair on June 19 in a location that has yet to be determined.
“We are very happy that such an important protagonist of international men’s fashion as Zegna will preview its Z Zegna collection at Pitti,” said Pitti Immagine president Gaetano Marzotto. “Z Zegna is a young and innovative line, which reworks formalwear combining it with sporty themes and materials — being inspired by urban lifestyle, it’s in line with the research embraced by our trade show.”
Marzotto noted that the presence in Florence of the Zegna Group, a pillar of Milan Fashion Week, would dovetail with other events during Pitti in June. To wit: the Florentine Center of Italian Fashion will celebrate its 60th anniversary with the Firenze Hometown of Fashion program. The latter includes a number of events in Florence, hosted by Tuscan companies such as Gucci, Emilio Pucci, Roberto Cavalli and Ermanno Scervino.
“[Having Z Zegna show] confirms that Italy’s men’s fashion system is on the right track to collaborate in order to enhance its greatest points of strength and face the new challenges of international competition,” Marzotto added.
Previously a number of international fashion labels, including Band of Outsiders, Jil Sander, Carven, Valentino, Kenzo, Kolor and Diesel Black Gold, showcased their collections in Florence during the trade show.
According to a Zegna spokeswoman, in light of the presence at Pitti Uomo, the company will not present a runway show in Milan for Z Zegna this season.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)