NEW WAYS OF THINKING: Antonio Berardi is saying goodbye to the runways of London Fashion Week, where he has long been a fixture, and plans to stage intimate salon shows to be hosted in different cities around the world.He will kick off his new program with a salon show at his newly opened studio in Milan in February. Berardi said he wants to "recalibrate" the way he communicates his work after showing in a catwalk format since 1995."I want to tailor the experience in the same way that I cut my clothes. [I want] that feeling of 'up close and personal,' seeing things as they were intended in 360 degrees. Most of all, [I want] my customer, the press and buyers to have a moment to see the craft and intricacies that are part of my DNA," said the designer."Social media allows me to take an 'always-on' approach to my collection wherever I am in the world — broadcasting my clothes throughout the year, rather than in two 10-minute bursts; taking content produced in the most intimate and exclusive of environments, whilst ensuring it is also inclusive and brings my audience closer than ever to the clothes."Events in the U.S., Middle East and across Europe will follow the one in Milan. They won't necessarily stick to the traditional fashion calendar, but will instead take place throughout the year to support different collections.Berardi is not the first to be taking a step back from the catwalk in favor of a more personal format. Earlier this month, Victoria Beckham announced that she plans to showcase her fall 2018 range via “intimate presentations” at the James Burden Mansion on Manhattan’s Upper East Side.She's doing it partly to mark her 10th anniversary in business, and said the format recalls the early appointments she held in New York when she first launched the collection.Creatures of the Wind is opting to stage special projects rather than runway shows while designers including Anya Hindmarch, Mother of Pearl and Mulberry are all favoring see-now-buy-now events where they can engage consumers and the industry.Mulberry is set to showcase its spring 2018 see-now-buy-now collection with an event on Feb. 18 during London Fashion Week. The show will be open to consumers. The brand also plans to preview its fall 2018 range to press and buyers in Paris on March 1.Hindmarch is replacing her elaborate London Fashion Week spectacles with creative "happenings" that will coincide with product launches on the shop floor and allow the consumer to "engage with the brand's creativity on and offline."
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.