The goal has been clear from the beginning. When Katie Hillier andLuella Bartley were hired to design Marc By Marc Jacobs in May, it waswith the mission to redefine and reinvigorate the collection, a crucialcomponent on the company’s path to an IPO. No pressure.


Hillier and Bartley’s big reveal was the women’s show heldTuesday at Pier 36 on the FDR — a space often used for professionalbasketball practices — here, set up like a skate park with ramps andjumps along the plywood runway. Their bosses should be pleased. Thedesigners wasted no time establishing a strong point of view: The newMarc by Marc girl is badass, if charmingly so.

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