Following an intimate fashion show, Minkoff invited customers inside the store to shop and mingle with influencers and herself.
The brand has expanded how it’s using thread made from plastic bottles to now build out a full collection for spring 2018.
She will also be selling beauty products, garden tools and gourmet foods on QVC.
The fully interactive video will be available online at Who What Wear beginning next Thursday.
The shirts have names such as The Verb, The Preposition, The Dangling Modifier, The Conjunction and The Split Infinitive.
G-III will own 49 percent of the joint venture, while Amlon will own the balance.
G-III is taking a two-prong attack this fall: DKNY for Macy’s and Donna Karan for other department stores.
One Jeanswear Group is producing the juniors collection of denim targeted to midtier department stores.
Los Angeles-based Mizrahi counts Katy Perry, Nicole Richie and Riley Keough as clients. Her first Juicy collection hits stores in spring 2018.