She will focus on Current/Elliott’s women’s collection and her namesake line, which she just launched.
The Japanese firm will design a collection targeted to the outdoors that will feature highly technical fabrics.
The 164-year-old brand has seen success with innovative product and emotionally connecting with customers.
Lauper will make her first appearance on HSN during a two-hour special on Oct. 26.
The direct-to-consumer brand is produced from ethically made Egyptian cotton.
Following an intimate fashion show, Minkoff invited customers inside the store to shop and mingle with influencers and herself.
The brand has expanded how it’s using thread made from plastic bottles to now build out a full collection for spring 2018.
She will also be selling beauty products, garden tools and gourmet foods on QVC.
The fully interactive video will be available online at Who What Wear beginning next Thursday.