One Jeanswear Group is producing the juniors collection of denim targeted to midtier department stores.
Los Angeles-based Mizrahi counts Katy Perry, Nicole Richie and Riley Keough as clients. Her first Juicy collection hits stores in spring 2018.
Her first apparel collection was inspired by her character on “Being Mary Jane,” where she plays a news anchor.
The line has blurred between resort and ready-to-wear, whether beach-to-street styles or a swimsuit and bodysuit hybrid.
As the category outpaces the struggling retail sector, three trade shows — SwimShow, Hammock and Cabana — begin July 22.
Speakers from H&M, Lemlem and Glam4Good shared their views during a panel discussion.
GBG has also named Nathan Jenden as Bebe’s creative director.
The men’s and women’s range will be presented during the designer’s coed show in Milan on June 18.