By  on January 22, 2008

Meet Gilly Hicks, the newest brand developed by Abercrombie & Fitch Co. that bears an Australian accent.

At the prototype 10,000-square-foot store, situated in the upscale wing of the Natick Collection, 30 minutes from Boston, Michael Jeffries, A&F's chairman and chief executive, makes the introduction. "She's the cheeky cousin of Abercrombie & Fitch."

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