Dallas designer Abi Ferrin is aiming for national expansion after showing her spring-summer ready-to-wear collection during New York Fashion Week.
The 50-piece collection included camisoles, tunics, halter tops, cowl-neck dresses and strapless long tops that can be fashioned into a short dress. Many of the styles were cut from silk charmeuse, silk chiffon, rayon, Spandex and Modal jersey, with a palette of mostly jewel tones such as fuchsia, red, green and blue, with prints including Sixties’ optic and Asian abstracts. Wholesale prices for spring range from $45 for a top to $120 for a dress.
Ferrin launched her company in 2006 with the help of loans from three private backers.
In addition to Ferrin’s retail accounts, her line is also sold at her Dallas store, the Revolving Door.
Wholesale volume in 2008 for the Abi Ferrin line is projected to be $750,000. Retail accounts include Stanley Korshak and Rich Hippie in Dallas; The Finerie, Seattle; Merge Boutique, Plano, Tex., and Inge’s, Irving, Tex.
Ferrin’s label includes the mantra “Fashion With Freedom and Purpose,” reflecting her commitment to women’s issues and to the environment, among other social causes.
“We want women who wear our clothes to feel strong and beautiful, while also knowing that they are contributing to the betterment of other women’s lives who have had less fortunate circumstances,” she said. “At least 10 percent of every sale goes to women rescued out of human trafficking and abusive environments both at home and overseas.”
This past spring, Ferrin was hired by Karen Noseff, owner of Dallas-based Fortune Denim, to design tops, tunics and jackets to coordinate with Noseff’s denim collection that launched about a year ago. The new 30-piece collection is called Fortune Collection by Abi Ferrin.
Wholesale prices for spring and summer range from $50 for a tunic to $120 for a long dress.
Noseff’s goal in hiring Ferrin is to build sales volume by tapping the synergies of each label with vibrant, sexy and affordable contemporary tops that look good with classic and trendy denim jeans.
“The two lines complement each other and will help new and existing women’s specialty store accounts to get more multiitem transactions as consumers buy outfits instead of items as well as dresses,” Noseff said.
Fortune Denim jeans, with spring wholesale prices of $75 to $100, are cut from Japanese denim and include Chinese coin buttons and quirky fortune cookie-style messages around the waistband.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty