By  on May 28, 2008

Action sports apparel is emerging as a potential bright spot in a troubled industry landscape.

The $7.48 billion sector that targets enthusiasts who careen on asphalt and snow as well as ride waves — or dress as if they do — is reaping the benefits of a strategy that combines trend-driven fashion, casual dressing and retail prices that hover below $100 for jeans and swimsuits and less than $30 for T-shirts.

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