By  on April 2, 2012

JOHANNESBURG — March was a busy month for African fashion, with no less than three competing fashion weeks being staged one after the other, each one vying to be the only fashion week on the continent that really matters.

African Fashion International (AFI) — the organizers of Joburg Fashion Week, Cape Town Fashion Week and Africa Fashion Week — kicked off Joburg Fashion Week at the beginning of March with the unveiling of a new partnership with Mercedes-Benz. Echoing fashion weeks in New York, Berlin and Tokyo, the title sponsorship of Joburg Fashion Week — henceforth known as Mercedes-Benz Fashion Week Joburg — is, according to AFI executive chairman Dr. Precious Moloi-Motsepe, “the perfect fit with African Fashion International in terms of leveraging the profile of African designers internationally.”

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