By  on February 8, 2013

LONDON — Alice Temperley’s Alice by Temperley diffusion line is growing into a full collection for fall 2013, with the expansion of categories including eveningwear, outerwear and leather tailoring.

Over the last year, sales of the label, which was launched in 2009, have grown 30 percent and a spokesperson for the brand said that sales for fall 2013 are already expected to beat that figure.

The early Twentieth Century socialite, muse and patroness Marchesa Luisa Casati inspired the latest collection, which WWD previewed at the Temperley London headquarters in Mayfair. There was an emphasis on full-length evening gowns in lace, mesh and spot tulle in a palette of scarlet, cream, black and Wedgewood blue. A lace print on silk satin and a wallpaper print added interest in more gowns and jumpsuits, while staple knitwear was chunky and big. Leather, one of the line’s signatures, came in a tightly tailored jacket with a peplum hem, as well as a butter soft black leather minidress with suede panels.

The collection is selling now to wholesalers and will hit stores in July, with prices from 55 pounds (about $87 at current exchange) for a scarf to 600 pounds ($944) for a signature leather piece. And while it won’t be shown on the catwalk in London next week, the brand is considering an on-schedule presentation next season and a catwalk show for the one after that.

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