Allen Schwartz is taking his apparel business in a new direction.The 35-year-old, Los Angeles-based company, which has been through several different incarnations, most recently was manufacturing dresses under the ABS by Allen Schwartz label. For fall, it will launch a single label, Allen Schwartz, which is an advanced-contemporary collection.“We changed the name of the brand to match the product selection and establish ourselves as an advanced-contemporary collection that is accessible and made in the U.S.A.,” said Schwartz. The collection will launch the week of Feb. 20 and will be shown at Coterie.The entire collection is manufactured in downtown Los Angeles using novelty fabrics. Schwartz described the targeted customer as a woman between the ages of 30 and 45, who will wear it to work and to go out at night. She’s digitally savvy, pursuing her career, is interested in current affairs and cares that a product is ethically produced, he said.“I think I can bring a superior product at more accessible price points,” said Schwartz. The collection wholesales from $150 to $300, including faux furs. Among some of the looks are Victorian lace tops, off-the-shoulder dresses, velvet baseball jackets, pinstripe suits, pajama pants and pajama tops and dressy tops."Women can't get enough dressy tops," said Schwartz. "It's very important to have with the collection."Schwartz, who is aiming for retailers such as Bergdorf Goodman, Net-a-porter and better specialty stores, has redesigned the label and the hangtag. Sizes range from 2 to 12.“I don’t know if I want to restart my business with department stores,” said Schwartz, whose ABS by Allen Schwartz dresses were available at department stores. The last shipment of ABS by Allen Schwartz dresses is the April 30 delivery.
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