Revolve wasn’t kidding when it hinted at accelerated growth after its acquisition of Alliance Apparel last year.Alliance, on Thursday, launches the ninth brand in its portfolio, named Majorelle after the gardens in Marrakech. The travel-inspired line drops its first shipment of just under 30 stockkeeping units — a mix of bodysuits, maxiskirts, cropped tops, dresses and denim — exclusively on Revolve.com priced from $110 to about $350.“For me, as a designer and creative director, my first inspiration comes from travel,” said Majorelle designer Rachel Zeilic, who comes to the company after having served as creative director and designer of Stylestalker and The Jetset Diaries. “The whole line is very inspired by travel and, really, the trips that I take with my friends who are my muses.”Majorelle's collection infuses bits and pieces from a road trip Zeilic took to Ghost Ranch in New Mexico about six years ago that’s translated in a relatively neutral color palette of blush, ivory and taupe mixed in with blue Aztec prints and a little bit of cowboy, though she said the reference is subtle rather than themed.Cerritos, Calif.-based Revolve will be the exclusive retailer of the brand until Alliance begins opening wholesale distribution to better department stores and boutiques early next year for spring.Alliance’s relationship with Revolve deepened last year when it was acquired on undisclosed terms, folding in its brand portfolio of Lovers + Friends, Tularosa and NBD. It had already been working with Revolve as a retail partner prior to the deal.At the time, Alliance was poised for expansion, closing 2015 with $34 million in sales.The company’s made good on that with Majorelle being the third brand launched this year, after Grlfrnd denim and House of Harlow 1960 x Revolve. The rate of growth is so quick that sales projections are changing rapidly with an original forecast of $60 million this year bumped up to $102 million through expanded wholesale distribution for its brands and robust sales on Revolve, according to Alliance chief executive officer Mitch Moseley. Some of it is also the coming of age of the older — relatively speaking — brands under the Alliance umbrella, such as Lovers + Friends.“We’re really seeing the fruits of our labor now,” said Raissa Gerona, vice president of brand marketing and strategic partnerships at Revolve, Fwrd by Elyse Walker and Alliance Apparel. “I also think partnering with the best stores and being really smart with who we sell to has also played a big part in how we’ve grown this year.”The company, with 85 workers, moved into new downtown Los Angeles headquarters in February and occupies about 15,000 square feet there. Its warehousing facility is shared with Revolve in Cerritos.More brand launches are in the pipeline this year and into next, all on the apparel side. It’s breakneck speed that could be misconstrued as haphazard, but Gerona and Moseley are quick to point out the launches are calculated business decisions based on data rather than whim.“We’ve really been planting these seeds and building this for so long so,” Gerona said. “We’ve been with Rachel for over a year-and-a-half and she’s been working on this collection and grinding it out too for so long and it’s the same with Grlfrnd and the same with Lovers. [Fast-paced is] just how it seems, but we’ve had this in the pipeline forever. It’s just all coming at once.”But there’s also the change in how people are shopping that’s been taking place over the past few years that’s informing these brand launches, pointed out Moseley.“In regards to the market, people are still buying clothes,” he said. “They’re just buying it a little differently and, launching through mainly an online platform, we’ve just really been able to gain visibility with these brands and sell. Our business is obviously growing dramatically and so, for us, it gives us the confidence to launch these new brands.”
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.