By  on September 4, 2009

After nearly 15 years of championing emerging and underground labels, Aloha Rag, the Honolulu and New York-based store and e-commerce site, is launching a line of its own. Known for its high-end hipster sensibility, the company will introduce for spring men’s and women’s wholesale ranges under the name Aloha Rag. As owner Tatsugo Yoda and creative manager Jeremiah Mandel see it, the collections, made up of denim, graphic T-shirts, jackets and dresses retailing from $50 to $550, will round out the store’s otherwise avant roster of merch, which includes Henrik Vibskov and Golden Goose.

“We found that there were certain voids for basics or things that could go with the larger pieces,” says Mandel. “A lot of people are buying specialty items right now and [the Aloha Rag collection] will be an easier way to complete outfits.” All items, designed by Yoda, will be produced domestically or in Japan.

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