By  on June 24, 2009

Seeking a Spark

ATLANTA — AmericasMart officials hope a recent executive change and a renewed commitment to buyers’ market experience will position the show for growth once the economy bounces back. In the meantime, officials are offering retailers more incentives to shop in Atlanta, including expanding the show to a fiveday, Thursday-to-Monday format, providing educational business seminars during market and offering additional show perks. “We’ve got to bring the energy back,” said Lori Kisner, senior vice president of apparel. “I don’t think anyone [at AmericasMart] is planning on growth this year from a leasing perspective. We’re holding our own, but right now our focus is directed at getting more retailers into this building. Returning to a five-day format is the first step.” Kisner was hired in March after working as an executive at Surf Expo for 20 years. During the upcoming August edition (which runs Aug. 20 to 24 for permanent exhibitors and Aug. 21 to 24 for temporaries) AmericasMart will once again emphasize its social occasion categories, touting itself as the nation’s largest prom market.

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