Expanding several categories for the upcoming Atlanta Apparel Market, which runs Oct. 11 to 14, the mart aims to cultivate its temporary offerings, grow its special-occasion business and continue its foray into premium men’s contemporary and children’s apparel.
The biggest push during October’s show will be bridal, whose offerings will show on the 10th floor and will include 45 temporary booths and 48 permanent showrooms, 21 of which have opened since July.
“August is our big prom market, so some buyers don’t have a chance to pick up all the bridal they need. It’s a formula that works for us. We offer [bridal] again to round out the October show,” said Lawton Hall, senior vice president of leasing. AmericasMart is also bringing in more bridal, prom and special occasion accessories, including veils, shoes, handbags and jewelry.
Men’s apparel continues to grow. Exhibitor participation in Alpha, a juried men’s show of about 300 streetwear and shoe companies, is up 10 percent from June, according to Chuck Corvi, project manager, apparel trade show. Additionally, more emphasis is being placed on bringing high-end men’s wear to Premiere, a contemporary showcase on the second floor. Men’s lines on Premiere have increased from seven or eight last October to about 75 for this market, accounting for 40 percent of the entire space, said Corvi.
“Men’s [apparel] is a growing phenomenon for us. In the past, Alpha [which is held four times a year] was made up of 40 percent juniors and 60 percent young men’s, and [high-end retailers] didn’t really notice it. Men’s lines on Premiere are targeting more contemporary stores and are aimed at the general public instead of just streetwear stores,” said Corvi. “Overall, men’s is moving toward a more high-end contemporary look — cleaned-up clothing with a tighter fit.”
Ed Hardy merchandise — women’s and men’s — occupies about 50 booths on Premiere and will host a buyers’ lounge during the October show. Other special events include “Order the Cure,” a fund-raiser for the American Cancer Society, to which participating manufacturers will donate $1 for every order written. Michael and Paula Hyman, Sharon Sheppard, Kathy Tucker and David Byrne are among the multiline sales reps supporting or sponsoring the cause. AmericasMart will donate $5 to the American Cancer Society for every piece shown during Style Runway, Saturday night’s fashion show.
Children’s World on the 13th floor is currently more than 90 percent leased, said Hall, with 83 showrooms and more than 1,000 lines. A Kids’ Co-Op area of six showrooms, similar in layout to the NY/LA Co-Ops that opened last year, bows in October and includes toys, gifts and bedding, as well as apparel. Hall anticipates further growth in the category next summer, following the expansion of children’s to the 14th floor.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)