Expanding several categories for the upcoming Atlanta Apparel Market, which runs Oct. 11 to 14, the mart aims to cultivate its temporary offerings, grow its special-occasion business and continue its foray into premium men’s contemporary and children’s apparel.
The biggest push during October’s show will be bridal, whose offerings will show on the 10th floor and will include 45 temporary booths and 48 permanent showrooms, 21 of which have opened since July.
“August is our big prom market, so some buyers don’t have a chance to pick up all the bridal they need. It’s a formula that works for us. We offer [bridal] again to round out the October show,” said Lawton Hall, senior vice president of leasing. AmericasMart is also bringing in more bridal, prom and special occasion accessories, including veils, shoes, handbags and jewelry.
Men’s apparel continues to grow. Exhibitor participation in Alpha, a juried men’s show of about 300 streetwear and shoe companies, is up 10 percent from June, according to Chuck Corvi, project manager, apparel trade show. Additionally, more emphasis is being placed on bringing high-end men’s wear to Premiere, a contemporary showcase on the second floor. Men’s lines on Premiere have increased from seven or eight last October to about 75 for this market, accounting for 40 percent of the entire space, said Corvi.
“Men’s [apparel] is a growing phenomenon for us. In the past, Alpha [which is held four times a year] was made up of 40 percent juniors and 60 percent young men’s, and [high-end retailers] didn’t really notice it. Men’s lines on Premiere are targeting more contemporary stores and are aimed at the general public instead of just streetwear stores,” said Corvi. “Overall, men’s is moving toward a more high-end contemporary look — cleaned-up clothing with a tighter fit.”
Ed Hardy merchandise — women’s and men’s — occupies about 50 booths on Premiere and will host a buyers’ lounge during the October show. Other special events include “Order the Cure,” a fund-raiser for the American Cancer Society, to which participating manufacturers will donate $1 for every order written. Michael and Paula Hyman, Sharon Sheppard, Kathy Tucker and David Byrne are among the multiline sales reps supporting or sponsoring the cause. AmericasMart will donate $5 to the American Cancer Society for every piece shown during Style Runway, Saturday night’s fashion show.
Children’s World on the 13th floor is currently more than 90 percent leased, said Hall, with 83 showrooms and more than 1,000 lines. A Kids’ Co-Op area of six showrooms, similar in layout to the NY/LA Co-Ops that opened last year, bows in October and includes toys, gifts and bedding, as well as apparel. Hall anticipates further growth in the category next summer, following the expansion of children’s to the 14th floor.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)