By  on July 27, 2011

PARIS — Capitalizing on the heat attributed to its brand name,Balmain has big ambitions for its new second ready-to-wear line,produced under license by reborn Ittierre SpA and slated for earlyDecember delivery.

Sporting a more casual, downtown vibe than itsbig sister — and without the nosebleed price tags — Pierre Balmain isgunning for 700 doors in its first season, targeting Europe, the U.S.,Middle East and Asia, and plans to open freestanding boutiques in HongKong, Milan, Paris and Rome before the end of the year. Retail pricesare to range from 120 euros, or $172 at current exchange rates, forT-shirts up to 900 euros, or $1,291, for eveningwear.

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