A slew of labels to keep an eye on throughout the week.
Liebeskind Berlin has made a name for itself as the go-to bag brand for sporty, easy-going gals in Germany’s capital and far beyond. For fall, the accessories brand is making a move into ready-to-wear.
“It’s the next step to branch out and get more Liebeskind into the world,” said chief designer Katharina Wulf, who was hand-picked for the job a year ago for her compatibility with the brand’s philosophy of cool, casual chic and individuality.
Wulf, who studied at Lette Verein Berlin and worked for the Max Mara Fashion Group and Wunderkind, is a natural bag lady. “I think about bags all the time,” she effused. “All day at work and in the evenings when I go to sleep — it’s really my passion.”
Wulf is now sharing the love with a capsule collection of dresses, coats, pants, jackets and knitwear that will be presented at Premium, and in an off-site presentation during MBFW.
Liebeskind’s expertise in leather will extend to the apparel. At the same time, the line will play a bit, presenting the same jacket cut in different fabrics, such as cotton or leather. Masculine textiles will pair with feminine casual cuts, and colors focus on neutrals like taupe, gray and stone, with pops of dark red, dark blue and black. Wulf said that’s “the Liebeskind feeling, the Liebeskind DNA.”
That also means the prices have to suit the casual Berlin girl’s Liebeskind wallet. Leather jackets will retail at 300 to 400 euros, or $387 to $516, and dresses run 200 to 300 euros, or $258 to 387. Liebeskind handbags generally retail for around 200 euros, or $260, with higher and lower pieces in the range.
Liebeskind was founded in 2003 by school friends Semih Simsek and brothers Johannes and Julian Rellecke, whose parents own a chain of shoe and accessories stores. They saw a hole in the market for midpriced, well-made bags with flair — so they started to make them. The brand now has about 1,500 clients in more than 22 nations — 500 in Germany and at least 150 in the U.S., with flagships in Munich, Cologne, Düsseldorf and Paris.
Last year, German fashion chain S. Oliver invested in Liebeskind, and helped launch an expansion plan for the brand. So far, scarves, a shoe collection, a men’s bag collection and premium subbrand LK Berlin have all made it from drawing board to showroom; men’s wear is also on the company’s to-do list.
The brand is also big on teamwork. Recent collaborations have included German soul singer Joy Denalane and Anna Sui. Bags bedecked with butterflies appeared in Sui’s New York Fashion Week runway show last September. The Liebeskind and the Joy bags each hit shelves early this year.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
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