By  on February 16, 2011

Brooks Brothers wants to embrace another generation of shoppers and it’s quite evident in the fall collection.

“It’s iconic Brooks Brothers modified for today’s world,” said Lou Amendola, the brand’s chief merchandising officer, during a preview of the collection at the Brooks Bros. flagship in Manhattan. He described the strategy as refining the classics across men’s, women’s and children’s wear to broaden the audience without taking a 180-degree fashion turn.

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