Brooks Brothers wants to embrace another generation of shoppers and it’s quite evident in the fall collection. “It’s iconic Brooks Brothers modified for today’s world,” said Lou Amendola, the brand’s chief merchandising officer, during a preview of the collection at the Brooks Bros. flagship in Manhattan. He described the strategy as refining the classics across men’s, women’s and children’s wear to broaden the audience without taking a 180-degree fashion turn. About 40 percent of the offering represents updating, with slimmer, shorter fits; softer, less corseted construction for a feminine flair, and relaxed, casual sportswear. Among the fall items: garment-dyed chinos, cargo pants, classic peacoats styled with 1818 rugby sweatshirts signifying the year Brooks Bros. was founded; lambs-wool sweaters with red trim and rugby stripes on one arm; jackets in patchwork herringbone fabrics; shorter toggle coats, and snug cable dresses cut seven inches above the knee. While Brooks Bros. does a big volume selling no-iron men’s shirts, those requiring ironing are emphasized for the younger set. “There’s a generation that wants a look that’s worn in a little,” Amendola said. It’s a less buttoned-up approach that integrates with the Brooks Bros. tradition. That more classic style is maintained with all the Harris tweeds, corduroy jackets, camel and charcoal gray jackets and outerwear, suede shoes and Black Fleece glen plaid suits and Chesterfield overcoats with velvet collars.Similarly, Brooks Bros. now has a less formulaic real estate strategy and will be revealing some new retail formats.Without giving away too much of the strategy, Amendola did say that a store stocked with about 60 percent kid’s merchandise, 20 percent women’s and 20 percent men’s is scheduled to open in March on Madison Avenue and 86th Street.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)