Brooks Sports has carved out a big slice of the performance running shoe category. And now the Seattle-based company is setting its sights on expanding its reach in apparel.
For spring, Brooks will introduce a new collection under the PureProject name, a moniker that is has used for the past two-and-a-half years for a line of lightweight, natural stride-focused shoes. Like the footwear, PureProject men’s and women’s apparel will “give runners an alternative to traditional running apparel,” according to Michelle Ave, director of apparel merchandising and design, one that is “streetwise, sophisticated and minimal.”
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