By  on November 5, 2009

One year after an aborted attempt to relaunch men’s and women’s apparel, B.U.M. Equipment, the casual sportswear brand that had a profitable run in the Eighties and Nineties, is returning to market as a young men’s and juniors brand.

Stephen Wayne, chairman of B.U.M. Equipment who has owned the trademark since 1997, has inked a license with Sierra Fashions to make young men’s, juniors and boys’ apparel under the B.U.M. Equipment nameplate.

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