One year after an aborted attempt to relaunch men’s and women’s apparel, B.U.M. Equipment, the casual sportswear brand that had a profitable run in the Eighties and Nineties, is returning to market as a young men’s and juniors brand.
Stephen Wayne, chairman of B.U.M. Equipment who has owned the trademark since 1997, has inked a license with Sierra Fashions to make young men’s, juniors and boys’ apparel under the B.U.M. Equipment nameplate.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)