PARIS — Carven creative director Guillaume Henry has joined up with Petit Bateau to create a capsule collection for adults and children, as part of ongoing efforts by the iconic French children’s wear brand to expand its international footprint.
Consisting of nine styles, the collection will debut on Nov. 5 at Colette in Paris and 10 Corso Como in Milan, in addition to as-yet-unnamed boutiques in London and Brussels, before becoming available in 240 Petit Bateau points of sale worldwide on Dec. 5.
Prices will range between 50 euros, or $64 at current exchange, for a boy’s polo shirt and 250 euros, or $320, for a women’s dress.
Henry noted it was the second collaboration between the two brands, after Petit Bateau produced a T-shirt for a capsule babywear line that Carven designed exclusively for Paris concept store Colette to celebrate his arrival at the fashion house in 2009.
Since then, Carven has also collaborated with Robert Clergerie and Zespa on shoes; Lafuma and Upla on bags and backpacks; L’Amy on eyewear, and Les Néréides on jewelry. However, Henry said it was the first time that Carven had merged its universe so closely with that of another brand.
“Our collaborations up until now were often associated with a collection and a specific narrative, but the line we have developed together with Petit Bateau goes far beyond that. It’s no longer a story linked to a collection; it’s a story of shared values,” he explained.
“There is a form of joyful simplicity to what they do. When I think of Petit Bateau, I think of freshness,” Henry told WWD.
The designer used Petit Bateau’s trademark jersey for everything from a formfitting smocked T-shirt dress with a white cotton collar, which comes in both navy and red, to a bib consisting of a white polo collar on a gray cotton piqué dickey.
“We tried to define the Carven wardrobe through a few emblematic volumes,” he said. “It’s always about that mix between two extremes — both seductive and demure.”
Patrick Pergament, chief executive officer of Petit Bateau, said the brand’s collaborations with outside designers, launched two years ago, are part of its strategy of growing foreign sales. Previous projects involved vintage retailer Didier Ludot, 10 Corso Como and Japanese designer Tsumori Chisato.
“We would like to grow our sales outside France and outside Europe, so the partnerships have a strategic dimension. It’s both a way of drawing people into our stores but also to become even more present overseas,” he said.
Petit Bateau presently does 45 percent of its sales outside France and would like to increase this to 60 percent in the next few years, Pergament said.
The brand recently tapped Maison Kitsuné cofounders Gildas Loaëc and Masaya Kuroki to take over the artistic direction of its men’s and women’s adult collections, starting fall-winter 2013. As a result, future outside collaborations will likely focus more on children’s collections, Pergament said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast