The sportswear company has launched a young contemporary collection called 1.State, which will be introduced exclusively at 116 Nordstrom stores and nordstrom.com this spring.
“It’s a strong, independent name, and that’s what this collection is about,” said Ariel Chaus, chief executive officer of Chaus. Chaus said he saw an opportunity in department stores for a brand that’s contemporary and affordable and targeted to a woman who is shopping at specialty stores such as Zara or J. Crew.
“There’s a huge white space in department stores,” he continued. He said 1.State is geared to a working woman, 20 to 40 years old, with the sweet spot being 25, who wants quality and a contemporary look, but can’t afford the more expensive contemporary lines.
Chaus described 1.State as a full lifestyle collection. There are modern jackets with sleek trims; linear and asymmetrical skirts, and pants that range from slim to wide leg, high-waisted and cropped. Dresses are body conscious in knit and crepe, and many of the tops are mixed with embroidered organza and sheer fabrics. There are also laser cut tops in leather and vegan leather T-shirts. Tribal prints, watercolor florals and abstract geometrics are some of the accents. Among the line’s highlights are a zigzag bouclé wrap skort, paired with a mixed seamed illusion tank, and an ivory quilted jacquard baseball jacket paired with a high-waist, wide-leg crepe trouser.
Jackets wholesale from $64 to $84; pants wholesale from $44 to $54; skirts range from $34 to $49; blouses go from $29 to $49; dresses range from $49 to $69, and sweaters range from $34 to $44. The line is produced offshore. Sizes range from 0 to 12.
The collection is “a new offering in our T.B.D. department. It’s super versatile and we think customers are going to respond well to that aspect,” said Tricia Smith, executive vice president and general merchandise manager of women’s apparel at Nordstrom.
Chaus said he hired a separate design and merchandising team from the contemporary market to create this collection. After its exclusive Nordstrom launch, 1.State will be offered to other retailers in six months to a year. For fall, they plan to add a denim component.
Spring’s launch will be accompanied by a marketing, advertising and social-media campaign, said Chaus. “I believe this is the next big brand for this company,” said Chaus, whose other divisions include Vince Camuto, Two by Vince Camuto, Cynthia Steffe and Chaus.
Last year, Camuto Consulting Inc. acquired the shares of Bernard Chaus Inc. not owned by members of the Chaus family, and Chaus became a private company. Vince Camuto has a 49 percent stake in Chaus. Chaus declined to reveal first-year sales projections for 1.State.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)