The sportswear company has launched a young contemporary collection called 1.State, which will be introduced exclusively at 116 Nordstrom stores and nordstrom.com this spring.
“It’s a strong, independent name, and that’s what this collection is about,” said Ariel Chaus, chief executive officer of Chaus. Chaus said he saw an opportunity in department stores for a brand that’s contemporary and affordable and targeted to a woman who is shopping at specialty stores such as Zara or J. Crew.
“There’s a huge white space in department stores,” he continued. He said 1.State is geared to a working woman, 20 to 40 years old, with the sweet spot being 25, who wants quality and a contemporary look, but can’t afford the more expensive contemporary lines.
Chaus described 1.State as a full lifestyle collection. There are modern jackets with sleek trims; linear and asymmetrical skirts, and pants that range from slim to wide leg, high-waisted and cropped. Dresses are body conscious in knit and crepe, and many of the tops are mixed with embroidered organza and sheer fabrics. There are also laser cut tops in leather and vegan leather T-shirts. Tribal prints, watercolor florals and abstract geometrics are some of the accents. Among the line’s highlights are a zigzag bouclé wrap skort, paired with a mixed seamed illusion tank, and an ivory quilted jacquard baseball jacket paired with a high-waist, wide-leg crepe trouser.
Jackets wholesale from $64 to $84; pants wholesale from $44 to $54; skirts range from $34 to $49; blouses go from $29 to $49; dresses range from $49 to $69, and sweaters range from $34 to $44. The line is produced offshore. Sizes range from 0 to 12.
The collection is “a new offering in our T.B.D. department. It’s super versatile and we think customers are going to respond well to that aspect,” said Tricia Smith, executive vice president and general merchandise manager of women’s apparel at Nordstrom.
Chaus said he hired a separate design and merchandising team from the contemporary market to create this collection. After its exclusive Nordstrom launch, 1.State will be offered to other retailers in six months to a year. For fall, they plan to add a denim component.
Spring’s launch will be accompanied by a marketing, advertising and social-media campaign, said Chaus. “I believe this is the next big brand for this company,” said Chaus, whose other divisions include Vince Camuto, Two by Vince Camuto, Cynthia Steffe and Chaus.
Last year, Camuto Consulting Inc. acquired the shares of Bernard Chaus Inc. not owned by members of the Chaus family, and Chaus became a private company. Vince Camuto has a 49 percent stake in Chaus. Chaus declined to reveal first-year sales projections for 1.State.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews