The sportswear company has launched a young contemporary collection called 1.State, which will be introduced exclusively at 116 Nordstrom stores and nordstrom.com this spring.
“It’s a strong, independent name, and that’s what this collection is about,” said Ariel Chaus, chief executive officer of Chaus. Chaus said he saw an opportunity in department stores for a brand that’s contemporary and affordable and targeted to a woman who is shopping at specialty stores such as Zara or J. Crew.
“There’s a huge white space in department stores,” he continued. He said 1.State is geared to a working woman, 20 to 40 years old, with the sweet spot being 25, who wants quality and a contemporary look, but can’t afford the more expensive contemporary lines.
Chaus described 1.State as a full lifestyle collection. There are modern jackets with sleek trims; linear and asymmetrical skirts, and pants that range from slim to wide leg, high-waisted and cropped. Dresses are body conscious in knit and crepe, and many of the tops are mixed with embroidered organza and sheer fabrics. There are also laser cut tops in leather and vegan leather T-shirts. Tribal prints, watercolor florals and abstract geometrics are some of the accents. Among the line’s highlights are a zigzag bouclé wrap skort, paired with a mixed seamed illusion tank, and an ivory quilted jacquard baseball jacket paired with a high-waist, wide-leg crepe trouser.
Jackets wholesale from $64 to $84; pants wholesale from $44 to $54; skirts range from $34 to $49; blouses go from $29 to $49; dresses range from $49 to $69, and sweaters range from $34 to $44. The line is produced offshore. Sizes range from 0 to 12.
The collection is “a new offering in our T.B.D. department. It’s super versatile and we think customers are going to respond well to that aspect,” said Tricia Smith, executive vice president and general merchandise manager of women’s apparel at Nordstrom.
Chaus said he hired a separate design and merchandising team from the contemporary market to create this collection. After its exclusive Nordstrom launch, 1.State will be offered to other retailers in six months to a year. For fall, they plan to add a denim component.
Spring’s launch will be accompanied by a marketing, advertising and social-media campaign, said Chaus. “I believe this is the next big brand for this company,” said Chaus, whose other divisions include Vince Camuto, Two by Vince Camuto, Cynthia Steffe and Chaus.
Last year, Camuto Consulting Inc. acquired the shares of Bernard Chaus Inc. not owned by members of the Chaus family, and Chaus became a private company. Vince Camuto has a 49 percent stake in Chaus. Chaus declined to reveal first-year sales projections for 1.State.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)