The sportswear company has launched a young contemporary collection called 1.State, which will be introduced exclusively at 116 Nordstrom stores and nordstrom.com this spring.
“It’s a strong, independent name, and that’s what this collection is about,” said Ariel Chaus, chief executive officer of Chaus. Chaus said he saw an opportunity in department stores for a brand that’s contemporary and affordable and targeted to a woman who is shopping at specialty stores such as Zara or J. Crew.
“There’s a huge white space in department stores,” he continued. He said 1.State is geared to a working woman, 20 to 40 years old, with the sweet spot being 25, who wants quality and a contemporary look, but can’t afford the more expensive contemporary lines.
Chaus described 1.State as a full lifestyle collection. There are modern jackets with sleek trims; linear and asymmetrical skirts, and pants that range from slim to wide leg, high-waisted and cropped. Dresses are body conscious in knit and crepe, and many of the tops are mixed with embroidered organza and sheer fabrics. There are also laser cut tops in leather and vegan leather T-shirts. Tribal prints, watercolor florals and abstract geometrics are some of the accents. Among the line’s highlights are a zigzag bouclé wrap skort, paired with a mixed seamed illusion tank, and an ivory quilted jacquard baseball jacket paired with a high-waist, wide-leg crepe trouser.
Jackets wholesale from $64 to $84; pants wholesale from $44 to $54; skirts range from $34 to $49; blouses go from $29 to $49; dresses range from $49 to $69, and sweaters range from $34 to $44. The line is produced offshore. Sizes range from 0 to 12.
The collection is “a new offering in our T.B.D. department. It’s super versatile and we think customers are going to respond well to that aspect,” said Tricia Smith, executive vice president and general merchandise manager of women’s apparel at Nordstrom.
Chaus said he hired a separate design and merchandising team from the contemporary market to create this collection. After its exclusive Nordstrom launch, 1.State will be offered to other retailers in six months to a year. For fall, they plan to add a denim component.
Spring’s launch will be accompanied by a marketing, advertising and social-media campaign, said Chaus. “I believe this is the next big brand for this company,” said Chaus, whose other divisions include Vince Camuto, Two by Vince Camuto, Cynthia Steffe and Chaus.
Last year, Camuto Consulting Inc. acquired the shares of Bernard Chaus Inc. not owned by members of the Chaus family, and Chaus became a private company. Vince Camuto has a 49 percent stake in Chaus. Chaus declined to reveal first-year sales projections for 1.State.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)