The Bosideng brand may not be a household name outside of China, but the management of the $1.6 billion men’s wear label is on a mission to change that.
On Wednesday night, the 22-year-old lifestyle label, best known for its down apparel and suits, made its first foray into the U.S. with the opening of a pop-up shop at Rothmans men’s specialty store in Manhattan’s Union Square. The shop is just the beginning of a push that includes offering a wholesale collection at the Liberty show in New York this week and the search for space for a flagship in Manhattan. It also plans to participate at the upcoming New York Fashion Week.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)