By  on January 3, 2014

MILAN — Costume National is launching a new collection, called Costume and Costume.

The new brand will replace C’N’C Costume National, the company’s younger sister to the designer line. Launched for fall 2004, C’N’C was produced under license by troubled Italian manufacturer Ittierre SpA.

“Compared to C’N’C, which was very focused on sportswear and denimwear, this new line will be more contemporary and Web-oriented,” said Costume National chief executive officer Carlo Capasa.

Designed by Costume National creative director Ennio Capasa, Costume and Costume men’s and women’s collections will be licensed to Indian company FFI Global, which operates two factories in Italy, in Tuscany and the Veneto region.

“We have decided to sign a five-year licensing agreement with FFI because we are a small company and we have to focus on the production of the main line,” said Carlo Capasa, who revealed that Costume and Costume collections “will show the same minimal, sexy and edgy look which characterized Costume National collections in the Nineties.”

The line will offer a range of daywear options, including Ennio Capasa’s signature bomber and biker jackets, which will be mixed and matched with more elegant styles, such as tuxedo jackets and sharp-cut suits.

A small selection of nine fall men’s and women’s looks from the first Costume and Costume collection will be unveiled at Florence’s high-end boutique Luisa Via Roma during the three-day Firenze4Ever event dedicated to fashion bloggers, closing on Monday. The entire lineup is being wholesaled at the brand’s Milanese showroom from Thursday and then in Paris, Düsseldorf, Amsterdam, Hong Kong and New York.

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According to Carlo Capasa, the company aims to open Costume and Costume shops-in-shop and freestanding stores across the U.S., China, the Far East and Asia-Pacific, as well as Northern and Eastern Europe. The first Costume and Costume boutique will open in Nanjing, in Eastern China, in February. “It will show a new concept specifically designed for the brand,” Capasa said. “It will have an unfinished, minimal and sleek look, evoking an art gallery.”

A number of the label’s key pieces will be sold in Costume National stores in Milan and New York.

In addition, the company will put an emphasis on e-commerce, launching a directly operated online store dedicated to the new contemporary brand. Costume and Costume is expected to generate 50 million euros, or $68 million at current exchange, in revenues in six seasons, Capasa said.

He added that, starting from the spring 2015 collection, Costume and Costume’s collection will be expanded to include accessories produced under license by an undisclosed manufacturer.

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