By  on February 16, 2017

NEW YORK — Coterie organizer UBM Advanstar knows times are tough in retail.

That’s why interactive and educational experiences are being added to the three-day event, set for Feb. 27 to March 1 at the Jacob K. Javitz Convention Center here. The aim is to inspire buyers to bet on storytelling that fuses content, media, merchandising and technology to increase sales in their stores.

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