MILAN — Cruciani’s lace bracelets have been setting a trend globally and now the company is further expanding the brand with a total-look apparel collection, which was unveiled here Tuesday.
“The company is enjoying increased visibility and this helped us introduce to retailers a modern, creative yet practical and functional fashion collection,” said Cruciani founder and chief executive officer Luca Caprai. “This is a moment in time to be more concrete and the collection is in line with our brand.”
Inspired by Lauren Hutton, the lineup has a Seventies feel, with loose pants and silk bow-tie neck blouses in a powdery color palette and soft cardigans belted at the waist. A full round skirt in burgundy contrasts with an orange V-neck knit — the latter, Cruciani’s core business. “I expected to see a 5 percent gain at the most in ready-to-wear, but, on Feb. 14, two-thirds into the sale of the fall collection, it was up 65 percent,” he said proudly.
The rtw collection isn’t the only development at the company: The brand opened a shop-in-shop at Barneys New York earlier this month. Grateful for the opportunity to display a comprehensive array of macramé bracelets embellished with four-leaf clovers, stars, hearts or butterflies at the tony store, which also carries Barneys special-edition pieces, Caprai said, “It’s like winning an Oscar.” Barneys is also the only unit in the U.S. to sell Cruciani’s Mickey Mouse bracelets.
Caprai said that, in addition to bracelets featuring the American flag, he has created limited-edition pieces for Valentine’s Day, Mother’s Day and Thanksgiving, among others. The firm has tied up with Italian jeweler Damiani for a series of bracelets embellished with diamonds that are also available at Barneys.
Under the Cruciani C moniker, the company has sold nine million bracelets since the launch in 2011, with the opening of dedicated stores around the world, from Milan and Capri, Italy, to Madrid, Seoul and Dubai. An average Cruciani C bracelet costs 10 euros in Europe and $15 in the U.S. “Our products must cost the same globally and the customer must know that he is paying the same price whether in Milan or New York. Why should the customer have to bear the cost of taxes or shipments?” he said.
In addition to its knitwear collections, Cruciani has an accessories division and Caprai touted the performance of the brand’s bags. “We’ve passed from selling 300 to 16,000 units in three seasons,” he remarked.
The Cruciani C project has contributed to brisk growth at parent company Maglital Srl, based in Italy’s Umbria region, and the company has increased its workforce by 20 percent, adding 100 employees in 18 months. Sales in the 2012 fiscal year are expected to jump 53 percent to 30 million euros, or $40.3 million at current exchange, compared with the previous year.
In addition to its own Cruciani Palm Beach boutique, the brand is available at retailers such as Bergdorf Goodman in New York, Stanley Korshak in Dallas and Adelaide Ltd. in Chicago.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews