MILAN — Cruciani’s lace bracelets have been setting a trend globally and now the company is further expanding the brand with a total-look apparel collection, which was unveiled here Tuesday.
“The company is enjoying increased visibility and this helped us introduce to retailers a modern, creative yet practical and functional fashion collection,” said Cruciani founder and chief executive officer Luca Caprai. “This is a moment in time to be more concrete and the collection is in line with our brand.”
Inspired by Lauren Hutton, the lineup has a Seventies feel, with loose pants and silk bow-tie neck blouses in a powdery color palette and soft cardigans belted at the waist. A full round skirt in burgundy contrasts with an orange V-neck knit — the latter, Cruciani’s core business. “I expected to see a 5 percent gain at the most in ready-to-wear, but, on Feb. 14, two-thirds into the sale of the fall collection, it was up 65 percent,” he said proudly.
The rtw collection isn’t the only development at the company: The brand opened a shop-in-shop at Barneys New York earlier this month. Grateful for the opportunity to display a comprehensive array of macramé bracelets embellished with four-leaf clovers, stars, hearts or butterflies at the tony store, which also carries Barneys special-edition pieces, Caprai said, “It’s like winning an Oscar.” Barneys is also the only unit in the U.S. to sell Cruciani’s Mickey Mouse bracelets.
Caprai said that, in addition to bracelets featuring the American flag, he has created limited-edition pieces for Valentine’s Day, Mother’s Day and Thanksgiving, among others. The firm has tied up with Italian jeweler Damiani for a series of bracelets embellished with diamonds that are also available at Barneys.
Under the Cruciani C moniker, the company has sold nine million bracelets since the launch in 2011, with the opening of dedicated stores around the world, from Milan and Capri, Italy, to Madrid, Seoul and Dubai. An average Cruciani C bracelet costs 10 euros in Europe and $15 in the U.S. “Our products must cost the same globally and the customer must know that he is paying the same price whether in Milan or New York. Why should the customer have to bear the cost of taxes or shipments?” he said.
In addition to its knitwear collections, Cruciani has an accessories division and Caprai touted the performance of the brand’s bags. “We’ve passed from selling 300 to 16,000 units in three seasons,” he remarked.
The Cruciani C project has contributed to brisk growth at parent company Maglital Srl, based in Italy’s Umbria region, and the company has increased its workforce by 20 percent, adding 100 employees in 18 months. Sales in the 2012 fiscal year are expected to jump 53 percent to 30 million euros, or $40.3 million at current exchange, compared with the previous year.
In addition to its own Cruciani Palm Beach boutique, the brand is available at retailers such as Bergdorf Goodman in New York, Stanley Korshak in Dallas and Adelaide Ltd. in Chicago.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye