LOS ANGELES — Emily Current and Meritt Elliott, the duo known for launching Current/Elliott with distressed boyfriend jeans and styling starlets such as Jessica Alba in ladylike looks, are melding their girlish tomboy aesthetic into a new fashion line called The Great.They will have support from a valued source as they start the new venture. Working with a staff of about a dozen, they’re also calling on Art Peck, president of growth, innovation and digital at Gap Inc., as an individual investor and adviser.After 15 years of working together as a styling team, Current and Elliott are introducing 130 pieces at New York market this week, in time to hit stores next spring. However, they’re not offering a stitch of denim in the inaugural collection, due to a non-compete clause following their exodus from Current/Elliott in late 2012. Instead, jeans aficionados will have to wait until next fall. Still, their new venture establishes their past as a foundation for building their new brand.“Everything we create is nostalgic — it’s based on something familiar,” said Elliott, who, along with Current, found inspiration in jeans collected from their parents as well as a dress dating from the Victorian era. “It has an ease of something boyish, but it has the softness of something feminine. That’s definitely our aesthetic in a nutshell. In this line, it’s the perfect balance.”With a launch devoid of denim, they’re incorporating for the first time cotton tulle, lace and eyelet; silk twill and reverse satin; tropical wool; cashmere; alpaca, and lambskin leather into their assortment.Of the affiliation with Peck, Elliott commented, “Art is a really smart guy. He believes in talent, and he believes in product that evokes emotion.”Added Current, “His belief in us, we took to heart.”Considering themselves visual storytellers whose narratives are built upon outfits, Current and Elliott concocted an adventure for each of the deliveries. The heroine for the first delivery in January is the “ruffled tomboy,” decked out in high-waisted trousers in faded black Tencel-cotton, striped button-up shirts and black pleated silk-twill jackets accented with tonal embroidery on the shoulders. The “girlish scout” from the second delivery in February is a play on military motifs, with army pants cut in a relaxed but slim fit as well as a reverse silk-chiffon satin tank with frilly layers that playfully peek out from under a jacket or sweatshirt. Scheduled for March, the third delivery, the “playful patriot,” is dressed in bright blue, garment-dyed skinny pants and an army-style jacket fashioned out of a khaki Tencel-cotton blend with oversize front pockets and a short funnel neck.Since getting their big break as the namesake cofounders of Current/Elliott along with Serge Azria six years ago, the pair have dabbled in other design projects. In 2011, they manifested their love for bags in a collaboration with Kate Spade New York. Last year, they cast their selective eye on interior design, producing a chambray-upholstered chaise lounge and a bronze bunny lamp, among other items, for PBteen, Williams-Sonoma’s teen spin-off of Pottery Barn. Teaming with photographer Hilary Walsh, they released an homage to blue jeans, titled “A Denim Story: Inspirations From Bellbottoms to Boyfriends,” last March.“It was all steps leading to our aesthetic,” Current said.New moms who gave birth to daughters within six weeks of each other last year, they’re also assembling a girls’ collection, called The Great Little, filled with Ts, pants and sweatshirts that share the same graphics, like a bear screenprint, with the women’s line.Current and Elliott are targeting high-end specialty shops, department stores and e-tailers that sell other advanced contemporary labels like Rag & Bone. Their own e-commerce site is set to launch in January. Retail prices start at $95 for T-shirts and run to $1,395 for leather pants. Key categories are priced from $185 to $395 for shirts, $265 to $355 for pants, and $345 to $475 for jackets. The girls’ grouping retails for around $100. They declined to disclose their first-year sales target.“We’ve grown up and our girl’s grown up, and that carries through aesthetically,” said Elliott. “Generally speaking, we’re well-balanced.”If the pair lives up to their company’s name, which was inspired by history-making characters like Catherine the Great and the Great Gatsby, more is on the way. “It’s a lifestyle brand that we want to grow,” Current said.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews