By  on September 3, 2014

LOS ANGELES — Emily Current and Meritt Elliott, the duo known for launching Current/Elliott with distressed boyfriend jeans and styling starlets such as Jessica Alba in ladylike looks, are melding their girlish tomboy aesthetic into a new fashion line called The Great.

They will have support from a valued source as they start the new venture. Working with a staff of about a dozen, they’re also calling on Art Peck, president of growth, innovation and digital at Gap Inc., as an individual investor and adviser.

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