ATLANTA — Golf apparel company Cutter & Buck is expanding its eco-friendly initiative with a new collection of organic cotton styles that will appeal to both fashion-conscious and eco-conscious consumers.
The styles, which include four polo shirts for men and four tops for women, will debut in stores next spring. Suggested retail prices range from $48 to $60. Styling features include accent piping, contrast stitching, tonal stripes and novelty plackets.
Cutter & Buck was the first golf apparel brand to use Cocona, the natural technology made from activated carbon of recycled coconut shells, when it introduced a collection for spring 2007. That small initial offeirng of tops has expanded since to include bottoms and more tops.
The company also plans to introduce apparel for spring 2009 using Cocona’s latest technology, Minerale, which is derived from naturally occurring volcanic minerals and provides evaporative cooling, UV protection and odor management.
A spokesperson said the Cocona fibers have a gray color, which has been a challenge because it can’t be used in creating white garments. The introduction of Minerale will give the people who love Cocona the same properties as Cocona but in white.
Cutter & Buck had an organic cotton polo shirt several years ago that consumers liked, the spokesperson said, but sales were disappointing.
“When we first entered the market, consumer awareness for organic products was in its infancy and people thought it was novel, but the organic element wasn’t driving purchasing behavior,” she said. “I think we’re going to see a lot more traction this time around.”
Brian Thompson, vice-president of sales, said, “Ultimately, our goal is to minimize our environmental impact while delivering product that continues to exceed our customers’ expectations.”
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